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Lauren Kotowski
Spellbinding Designs
This project follows the creation of a children's media network called Spark Media. This included the logo and visual elements, but color scheme, theme and aesthetics, guidelines, and stationary such as letterheads and business cards. I also had taken it upon myself to create a font inspired by the elements of the brand identity.
Ideation
Mood Board
Icon Creation
Create
Plug In
Together Time
Story Time
Think Outside
Each color used in the Spark logo represents a different aspect of children's learning. The orange represents creativity building through working with our hands; Pink represents tech and gaming and staying up to date; Purple represents community and family, bringing us closer to those we love and making new friends along the way; Blue represents storytelling and reading, and what it means to leave our own legacy; and green represents time outdoors, as well as green thinking practices.
I invented a new typeface specifically for the company, named after the network itself. Spark, showcased to either side here, was used in letterhead, business cards, and in the logo. Even the icons and pictorial logo are edited versions of the Spark font "S".
For the rest of the text used company wide, we relied on Raleway, which gave us clarity but still allowed for some levity.
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